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Rue La La is an innovative online retailer that was established in 2008 to transform e-commerce by creating an engaging, curated shopping experience. Headquartered in Boston, the company pioneered the concept of flash sales and has since been offering its members exclusive deals on designer brands, fashion, home decor, and much more. Starting with just a few employees, Rue La La has grown exponentially and is now a part of Retail Convergence, a GSI Commerce, Inc. company.