Adi Dassler founded Adidas in 1924 as a modest shoe business. In the decades since its inception, Adidas has become synonymous with athletic achievement and innovation, continuously rivaling competing powerhouses like Puma and Nike. Adidas operates worldwide, offering a wide range of athletic gear for sports enthusiasts of all levels. The company has also branched out into lifestyle fashion through collaborations with designers and celebrities, further enriching its product portfolio and cementing Adidas as an icon in the athletic and fashion industries.