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Since 1949, ASICS has created athletic gear built upon innovation, science, testing, and sustainability. Founded by Kihachiro Onitsuka in Kobe, Japan, ASICS designs their products that align with the concept that a moving body equals a sound mind. Initially, the company specialized in basketball shoes, but they eventually expanded their product line to other athletic gear. This included footwear, most notably running shoes, in addition to fitness clothing and accessories. Today, ASICS is a favorite among athletes and fitness enthusiasts worldwide, well- known for their innovative designs and high-quality products that combine style and functionality.
