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Sephora is a leader in beauty prestige, established in France by founder Dominique Mandonnaud in 1969. Mandonnaud pioneered the innovative “open-sell” retail concept, which Sephora is known for, allowing customers to explore and try beauty products before purchasing. Sephora’s store aesthetic quickly became iconic, with its bold black and white stripes embodying a sense of luxury and sophistication. The luxury goods group LVMH purchased Sephora in 1997, further propelling Sephora’s expansion across Europe and North America. Today, Sephora operates over 2,700 stores across 35 countries, offering more than 340 curated brands, including its own private label.
