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Superdry is a contemporary British fashion brand founded in 1985 by Julian Dunkerton and Ian Hibbs. Originally known as Cult Clothing, the company rebranded to Superdry in 2004 after a fruitful collaboration with designer James Holder. Superdry’s unique fusion of vintage American styles with Japanese-inspired graphics has resonated with fashion-conscious consumers globally. Today, Superdry operates in more than 100 countries, with a diverse product line that includes outerwear, knitwear, denim, and accessories. The brand is renowned for its quality fabrics, authentic vintage washes, unique detailing, and tailored fits.
